A few weeks ago Hilton announced a new mobile check-in option for guests that promises to enhance and advance the check-in process. But Marriott has offered mobile check-in since 2013. The only problem is, it isn’t entirely clear to Marriott guests what benefit checking-in mobilely provides.
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A Not-So-Special Elite Level
Some airlines and hotels offer special “invite-only” elite levels to their most valuable and loyal customers. Members who are invited to these super elite levels typically enjoy even more privileges – maybe a dedicated phone line, or special gifts. Marriott is one program that offers an invite-only elite level – Platinum Premier. And what do…