The passion with which AirBNB hosts and guests express their conviction to the “trust is a beautiful thing” philosophy would indicate that the business model is going to be successful in the long term.
How do you prove you are who you say you are, say, when you want to book a room on Airbnb? Among the ways Airbnb is trying to solve this problem is by saying, essentially, ‘if you participate in a bunch of social media channels and they all look legit, you probably are who you say you are’.