Milepoint

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Airlines Accused of Using Enhanced Elimination Techniques

In the early 1900’s, Ivan Pavlov found that dogs could be conditioned to salivate on demand. And now, over 100 years later, airline and hotel program marketing executives continue to test Pavlov’s theories, and have proven that otherwise rational human beings can be made to feel deep pangs of dread when hearing or reading ostensibly positive words and phrases.

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