With autumn in the northern hemisphere just around the corner, and winter arriving not long behind that, it’s a fair bet that this summer’s viral sensation – the Ice Bucket Challenge – might soon be nigh.
Whether you are a proponent of the challenge, which has undoubtedly raised awareness of ALS and led directly to substantially increased donations to the cause, or an opponent like journalist and television producer William Foxton who describes the fad as “a middle-class wet-T-shirt contest for armchair clicktivists“, you are first and foremost a traveler, right?
And what traveler wouldn’t enjoy watching the CEOs of major airlines, hotels and alliances get in on the act of getting doused in freezing water, possibly just before the entire thing becomes passé?
So thank you Jeff Smisek, CEO of United, for taking the challenge and passing it along to another travel industry CEO. Truthfully, I’m not sure if you are the first airline or hotel executive to take part in the challenge, but you are arguably the biggest and your involvement should propel the movement forward throughout the industry.
In the comments section below, list which airline, alliance, hotel or other travel-industry executive you would like to see get wet next. Or alternatively, please post links to videos of those in the industry who have already taken the challenge.
Read the thread in its entirety: Jeff gets wet